Bank branding and design

by Joe Jordan 8. March 2010 19:25

As banks and their branches continue to be acquired and sold, it has never been more important for a financial institution to have a resource that can design and implement a clear branding message about who they are and how they serve their new and existing customers. So whether it is a new bank location or new acquisition, a unified and highly-distinctive atmosphere at your retail bank locations is critical. In addition to a clear branding design must be an experienced onsite team that understands how to effectively implement the branding changes without disrupting your customers or business.

I-5 Design and Manufacture has been working with financial institutions across the country to both create a branding image and implement all changeover needs. From effective utilization of the brand’s colors within each branch, to consideration given to maximizing signage and branding display impact, we maximize your message throughout the space. Due to the typical tight timeframes involved with a change-over we can provide banners or prints while the new signage and design components are manufactured. If a complete interior is being changed, our installation experts coordinate the best scenario for your branches which often means implementing the plans overnight or weekends to create a scenario where your staff and customers walk in to an entirely new environment the next day. As banks continue to acquire new assets and branches, the need for a single solution to branding changeovers will continue to grow. In troubling times, it’s good to know there is a resource for high-impact, efficient branch re-branding solutions that focuses on your needs to ensure a well thought out and coordinated plan.    

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3/9/2010 4:19:45 PM #

In these days of massive mergers/closures branding is more and more important.

Letterheads United Kingdom | Reply

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Over 22 years ago, I-5 Design and Manufacture began creating unique, high-impact retail store decor and marketing displays. Today, I-5 puts this multi-disciplined experience to use in offering today’s best turn-key retail design, manufacture and implementation solutions. From initial concept to completion, we’re with you all the way.