Archive | September, 2009

Memorable Casino Experiences

Tribal casino, hospitality, entertainment, and retail venues seek to take non-gamers beyond goods and services to memorable experiences that engage them on a personal level. Casino design elements that harness the customer-pleasing power of the Experience Economy include:

• A compelling casino theme that creates a seamless experience environment
• A comprehensive package of theme-related signage, décor detail, architectural features, interior and exterior facades, and more
• Casino design elements that may help build positive awareness of and appreciation for Native American culture and heritage

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Your Dining Experience

One of the most powerful trends in restaurant design is driven by the age and desires of target markets. Baby boomers may seek relaxed, quiet dining environments or restaurants that pursue nostalgia themes. Locals, or those who aspire to be, can choose from eateries that project homey comfort, intimacy and a sense of community. For GenXers and Millenials, dining out means good food that shares the stage with entertainment, bold design, visuals and interaction. Restaurants that deliver a memorable dining experience are designed to enhance flow – that seamless integration of space, interior materials, accessories lighting, seating and signage that works in much the same way a theater stages a play. The trick is to effectively balance efficient delivery of service by staff, with the flow of customers as they interact with architectural design and décor elements and each other. Whether the dining area is a large open room, or is designed to create many smaller, more intimate spaces, adequate table spacing, efficient traffic patterns and appropriate lighting keep the diner focused on a positive dining experience.

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Successful Casino Design Environments

Successful casino design creates an environment that attracts players and encourages them to remain longer at gaming, to return frequently, and to spread the word to other potential customers. That can mean less eye-catching décor, less dramatic lighting, less wide open space and less activity that detracts from gaming. Many designers of successful casinos hold that gaming venues should be intimate and comfortable, with low visual impact spaces that encourage players to focus on gaming activity for extended periods of time. For casino design professionals that could mean concepts that:

• Allow gaming equipment, activity and excitement to be the casino’s focus, capturing the attention of customers and encouraging them to play
• Use canopies, signage and other architectural features to create intimate “player worlds” away from other areas and activity
• Favor subdued décor to avoid distracting players from gaming activity and encourage longer playing time.

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Bank Facade

Walk into a branch of most large commercial banks and you’ll be surrounded by representations of that corporation’s brand. Customers expect to see the façade, logo, colors, interior décor, products and other elements of corporate sameness, and banks depend on that familiarity to build brand loyalty. And while freestanding branches prevail, more national and regional banks are favoring modular or in-store financial centers to sharpen their retail-oriented competitive edge. In creating their own brands, many independent banks draw from the communities they serve for customized design themes that help build long-term customer relationships. Geography and community culture often drive bank façade and interior decor choices. Options include a maritime theme for a bank that serves a costal community, or a welcoming lodge design that complements a mountain or outdoor recreation location. Some banks also have drawn theme elements from a customer base that shares a strong cultural heritage.

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