It’s a reliable retail axiom that the longer customers remain in a store, the more they’re likely to buy. To engage customers, savvy retailers are designing their stores to reflect targeted consumer lifestyles and spark the interest of niche markets.
Creative elements such as signage, marketing visuals and lighting not only make stores more efficient and spotlight value-added products and services, they can lead to longer in-store time and more purchases.
In the current economic downturn more retailers are chasing fewer consumer dollars. Designing to engage customers from walk-in to check-out is a smart investment that yields more sales today and greater potential for repeat business tomorrow.