Archive | August, 2010

Washington Business Bank: Going local


Through the past years, big bank corporations have been working to change the impression their branches deliver. They are changing them from larger, faceless corporate environments to more personal, locally focused areas. This can be achieved very effectively by the correct combination of name branding, warmly lit rooms, and casual seating areas. We have helped many customers to create more personal spaces for banking environments. One example is Washington Business Bank. I-5’s design team took an uninviting atmosphere and created a warm, attractive, comfortable space. Stone veneer columns and illuminated textural resin panels, brought the colors and texture of the outdoors inside and are part of the custom décor package we implemented throughout the new lobby environment. Using a warm color palette which ties into the surrounding geography helps to further the local feel throughout the environment and applying the apple logo gives a nod to local commerce. Seating areas with chairs and couches welcome customers and create an inviting, yet efficient presentation. A custom TV wall and specialty art pieces throughout the space continued the theme and worked together to allow the bank to market its services and create a personal and local feel throughout this business interior. One of the most impressive things about this project was that the bank was able to continue business as normal and the renovation happened over one weekend. On Monday morning when customers came in, a completely different environment met them. Warm brown tones played throughout the space and cheerful apple red light sconces provided appropriate dashes of color on the teller line. This new environment helps Washington Business Bank tell the story of who they are and the level of service their customers can expect. The goal of any renovation is to tell a story. Each day at I-5 we help give our customers’ story a voice.

– Christine W.

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Re-branding?


One of many things we do here at I-5 Design is retail re-branding and signage change-overs. With our in-house systems our project managers are able to coordinate multiple location projects from start to finish. We are currently in the middle of a signage brand change-over for multiple TCBY locations in North Carolina and Utah. The most recent install was in Salt Lake City and included 3 sets of channel letters and an interior sign that was mounted on a custom wave wall. We were able to work with one of the implementation teams in our nationwide network to provide a seamless project for the owner from permits to installation. The project turned out very well and our customer is very happy.

– Sarah K.

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Precision, Speed and Creativity Going Hand in Hand

It’s great when you are able to do things right. It’s even better when you are able to do things right and get them done faster than expected. As a CNC router operator for I-5 Design and Manufacture, my goal is to create decor pieces accurately and intelligently. Honestly though, it’s not that hard when you are using a state of the art, computerized router which delivers precision up to the thousandths of an inch. Yes, that’s correct, I said thousandths of an inch. We use the router for creating décor elements out of aluminum, specialty metals, MDF, acrylic, lexan, sintra, and more. With all these materials it’s important that they fit together perfectly, but what’s pretty amazing to me is that with the precision we are also able to be more efficient as well as creative. How? By utilizing software that works in conjunction with the router, we are able to save time on things that before would have required tedious manual adjustments and labor. We also are able to be more creative because this software provides accurate 3D renderings of how the pieces will look before we have even routed into a single sheet of material. Accuracy, efficiency and creativity really can go hand in hand.

Jordan W.

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Restaurant décor choices made simple

When planning a new restaurant, one of the biggest decisions will be how to create an interior décor plan that reflects the genre of the food being offered while establishing the unique identity of your restaurant. Following are some questions that could help in the design process.

Does the décor accurately reflect the cuisine being offered?

Whether you serve seafood, sushi, steak, or specialize in dishes from specific regions, each will have a different design style that complements the food and is accurate in its representation, meeting the customers’ expectations in creating the right setting for that type of cuisine. Colors and textures, as well as historically accurate architectural forms and lighting styles should all work together to reinforce the impression.

Do the décor and furnishings work with the formality or non-formality of the restaurant?

Formal restaurants are generally more conducive to people experiencing a full course meal and conversation in a leisurely fashion. The seating should therefore be more comfortable and the environment more intimate. Casual dining could have a combination of booths and chairs to promote a comfortable but faster-paced dining experience. The décor usually employs brighter colors, unique lighting, and a more open floor plan to promote this type of atmosphere. Fast-food restaurants typically have non-upholstered seating creating a more streamline environment to promote quicker, in and out service. Your décor style and seating arrangements will be based on the menu and whether it’s formal, casual, fast-food or in between.

Should the decor style be classic, contemporary or something else?

Even if you are serving a very specific type of food from a particular region, you can tie into that style without having to do it in a literal way. There is a contemporary and a classic way to interpret most styles, although today, a more contemporary style usually has longer lasting appeal and will satisfy a broader range of people. For example, an Asian restaurant could be done in a very traditional way using architectural elements such as pagodas, Chinese lanterns, and design elements such as dragons, or, a more contemporary Asian style could be used which emphasizes particular elements such as strong horizontal lines, natural colors and simple shoji screens as room dividers. The latter would appeal to a broader range of consumers and could also coincide for a more modern interpretation of the menu items. I hope these tips help you in choosing the appropriate décor style for your restaurant- A style which establishes the theme that you desire, accomplishing a well done décor plan which will attract new customers and keep your existing customers coming back. Whether you own your own restaurant or are planning one for the future, these are a few simple considerations that will assist you in determining the direction you want to go as you plan your new venue.

Bonnie W.

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