I-5 created a new casino design brand that brought to remembrance the traditions and culture of the Pueblo people. This video shows the unavailing of the custom pylon sign. http://www.krqe.com/dpp/news/business/isleta-return-to-roots-rebranding-casino
“Essentially, we spent about half of what we spent to go to Hard Rock, and I think the product we produced out of the money that was spent is a better product?” says the CEO of Isleta Casino, Pamela Gallegos.’
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