Kitsap Credit Union | Bank Design & Branch Rebrand

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Objectives

Kitsap Credit Union came to I-5 Design with a comprehensive re-branding assignment. Kitsap wanted its twenty-two retail locations to convey upscale professionalism, while also integrating a visually engaging, family friendly new six-color logo. They asked I-5 Design to create a brand design and implementation plan for achieving these goals, as well as ensuring that the logo graphic would retain a consistent appearance across all types of applications and lighting.

Design and finished product highlights

I-5’s team of design experts went to work, carefully considering the myriad environments where the new logo would appear. Inside and out, with signage, graphics and integrated design, I-5 established a premier-quality, unified brand design presentation. Bank design components included:

• Multi-dimensional, internally illuminated exterior signage for each branch. Signage displays featured a curving
faces with premium metallic silver finishes and custom six color graphic overlay applied to the push thru acrylic
logo elements.

• Branch interior signage

• ATM graphics

• Dimensional, internally illuminated monument signs

• Dimensional building letters and full color graphics

• A variety of complementary exterior signage executions

Production and implementation

I-5 Design created a detailed integration design plan; fabricated all signage and graphics at our in-house production facility; and completed implementation throughout all locations, streamlining the transformation process for the least amount of impact to the Credit Union and their customers.

Outcome

Kitsap Credit Union’s new brand has been implemented across its network of high-end retail locations, establishing a sophisticated new identity for the entire corporation.

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