Successful casino design creates an environment that attracts players and encourages them to remain longer at gaming, to return frequently, and to spread the word to other potential customers. That can mean less eye-catching décor, less dramatic lighting, less wide open space and less activity that detracts from gaming. Many designers of successful casinos hold that gaming venues should be intimate and comfortable, with low visual impact spaces that encourage players to focus on gaming activity for extended periods of time. For casino design professionals that could mean concepts that:
• Allow gaming equipment, activity and excitement to be the casino’s focus, capturing the attention of customers and encouraging them to play
• Use canopies, signage and other architectural features to create intimate “player worlds” away from other areas and activity
• Favor subdued décor to avoid distracting players from gaming activity and encourage longer playing time.