If you take a close look at any companies with a well designed and branded image, one of the most important factor are the typestyles that are incorporated into the design. There thousands of typestyles that exist, but they can all be placed under six categories: oldstyle, modern, slab serif, sans serif, script, and decorative. Since oldstyle is a group of fonts that are best suited for body text, I will discuss only the remaining five. Modern is an excellent typestyle for businesses that want a clear yet sophisticated look; such as a performing arts center. Slab and sans serif are very simple yet eye grabbing typestyles. They are superb fonts for casinos, restaurant chains, and highway billboards because they do not have any distractions inside the font. They say what you want in a very clean and clear way. Script fonts tend to portray a boutique feel and are often used by many specialty type businesses or brands. No other typestyle matches the balance of personality and sophistication that a script style possesses; although if used poorly they can easily cheapen your brand. Decorative typestyles would be said to cover everything else. Wild, unpredictable, and sometimes unreadable, these typestyles are designed to hold the viewer’s interest on the typestyle itself and not the actual word. This effect can, however, be useful if used correctly and can help add interest to your design. In the end, using the correct font can make or break your design so be sure to spend the time necessary to ensure your fonts convey the message and feel you want.
Choosing the right typestyle
Posted on September 2, 2010 by i5 Design