In retail, getting customers in your door is a promising first step. But engaging them with design elements and subtly directing them around and through your space can prompt longer shopping times and more purchases.
Designated themed areas spotlight items linked by use, color, origin, or other distinguishing features. Dramatic lighting focuses attention on displays that draw customer interest. Strategically placed way-finding signage directs customer flow to featured items and encourages buying.
Leveraging the power of appealing design and smart customer flow can boost profitability. In planning your retail environment – whether a new construction or a remodel – ensure that customers can easily find their way to merchandise you want to sell and they want to buy.