Akwesasne Mohawk Casino | Sticks Sports Book & Grill

Project Objectives

With the legalization of sports betting in New York, Akwesasne Casino Resort lost no time in getting ahead of the game by transforming an underperforming food court area into the ultimate game-day experience.

Design & Planning

The design for this project features a giant TV screen with theater seating, VIP sportsbook seating, a dedicated sports bar, and a betting counter and kiosks where guests can wager on current sports events. The integrated blue LED lighting and the custom murals create a cool color palette that adds to the vibrance of the newly designed venue. The LED media screen above the venue entry displays custom content, the venue name, and coming events.

Build & Install

The entire venue was refreshed from floor to ceiling in under 9 weeks onsite. Different components, such as the “Sports Betting” sign and the entry screen were pre-assembled in the I-5 facility to ensure the new venue would open as quickly as possible. The LED screen content was created by I-5 Design’s A/V team and tested on the screen before it was sent to the site.

Finished Project

The renovation transformed a “dead zone” into an additional revenue stream and vibrant draw to the Akwesasne Mohawk Casino property. The large TV screen, the additional TVs, and the all-new “Sports Betting” counter make it an ideal place to watch any sporting event.