With the legalization of sports betting in New York, Akwesasne Casino Resort put themselves ahead of the game with the new Sticks Sports Book & Grill. They took an underperforming food court area and strategically transformed it into the ultimate game-day experience.
Design & Planning
The design for this project features a 220” screen with VIP sports book seating, self-serve betting kiosks and betting counter, a dedicated bar, and excellent food service. The integrated LED lighting and industrial-contemporary finishes, along with an abundance of TV’s throughout, create a vibrant and energetic environment. A high-impact entry was designed to add additional excitement and draw to this part of the gaming floor.
The entire venue was refreshed from floor to ceiling in under 9 weeks onsite, and the project has transformed a “dead zone” into another revenue stream and an additional draw to increase gaming activity for the property.