Hiatt Pontiac GMC | Exterior Sign Re-Branding


Hiatt Pontiac GMC’s building did little to draw customers. Their entrance was practically hidden and their red exterior sign blended into the brown building. I-5 designed a new color scheme as well as an entrance structure which allowed their signage to be installed higher for much better impact from the street. The entrance structure was installed as a single component minimizing the amount of time that the facility needed to be closed. It was completed in one day. I-5 also designed the Hiatt Pontiac GMC truck center as a prototype for their new look. A 3D model was constructed to see the design from all viewpoints.

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