We’ve been working with the University of Washington Medical Centers in and around Seattle, WA, to create a new branding identity for their locations. This signage was designed to be easily adaptable for various applications throughout the healthcare center. Similar to our other rebranding cases, this project started with our design team working to create a look that reflected the quality health care that UW Medicine provides and draw attention to their facilities in the best way possible. After the design had been reviewed and approved by the client, it was transferred to our production crew, and they bring this visual concept into physical reality. Prior to leaving our facility, the team walks through each installation in shop to ensure that the on-site installation is as efficient and seamless as possible. Once onsite, our install crews work together as a team to create an installation performance that the matches the final project in quality and efficiency. Video feeds of our installations can be viewed remotely by project supervisors so the best on-site solutions are created should the need arise. I’m proud of the way our work for UW Medicine has come together, from the beautiful design through the smooth implementation.
Have you seen any other examples of effective rebranding/brand updates? Feel free to leave a comment below.