The William Hill facility wanted a new design for their brand that could be applied site-specifically to all of their locations in Nevada and outside the US. With an electric blue/fiery orange color combination, with sleek chrome accents, we took a masculine approach to our design style by blending an edgy sport like feel with warmth and comfort for the male clientele. Around the perimeter of the area we designed half walls constructed of specialty etched metal finished with a fiery orange gradient and trimmed with wood veneer moldings and chrome railings. Wood wrapped columns within the half walls incorporate the William Hill logo with custom perforated metal light fixtures. Designed to fit into the existing ceiling coves, we added decorative metal panels to continue the design theme and help to save on the overall cost of implementation. All of the areas combined with new custom carpet, lighting fixtures and wall coverings fill the space and take advantage of the existing architectural elements. With site-specific solutions for each location this design carries out the brand name of the sports book / race book venues.