Route 66 wanted to create an all new central lounge venue that would provide an exciting accent and focal point to their gaming floor, and would allow casino guest to remain in the center of the gaming floor action while inside the lounge.
Design & Planning
This signature 360-degree venue was designed to be the central hub of the gaming floor and draw inspiration from the circular geometry of a nautilus shell. Contemporary finishes and a rich color palette of reds and yellows bring the space a feeling of approachable opulence and work to create an interactive, high-impact focal point in center of the new casino construction.
A unique ceiling treatment extends out from the central bar, emulating the swirling geometry of a nautilus shell. Integrated LED lighting casts a glow onto the ceiling. Fully programmable color-changing LEDs were integrated into the center of the nautilus over the bar and also behind the faceted beaded curtain on the exterior façade. The result produced an unforgettable, ever-changing combination of light and color. Different effects were pre-programmed for the location so employees can simply select a pre-set show depending on changes of season or marketing focus at the property.
Surrounding the perimeter of the lounge are 8 custom-etched, tapered iMetal columns, each with integrated lighting that illuminates the specialty patterned metal and delivers the impression of dimension and movement as customers view and approach the space. Between the columns a curved half wall was created to offer guests for a sense of privacy and exclusiveness, while at the same time keeping them in the center of the action.
Build & Install
I-5 created the complete design concept, theming plan, and provided all of the custom décor elements for this new casino construction. Our team coordinated closely with the Tribe’s architect and building team to ensure construction of the amenity would create the correct backdrop to highlight the theming plan, which would deliver a signature look and feel for the space.
All of the custom décor elements were fabricated offsite during construction of the new venue, so that the finished visual effect for the venue could be achieved in the most efficient time onsite. As décor components were completed, I-5 teams pre-assembled the structures and calibrated final details on lighting so the installation would be extremely efficient and the décor could be tuned to a level of quality. This is something that is impossible to achieve when fabrication occurs in the field. Through each step of design, fabrication, and planning, designers and project managers ensured the finished décor was creating the correct visual effect and delivered the intent of the initial concept design. As the finished décor arrived onsite, per the implementation plan, the installation performance began. Because of the high-tech solutions and forward thinking turnkey methodology, I-5 has developed for projects and the fact that many of these projects take place in operational casinos, casino guests often watch the transformation of these areas as the décor is installed. These installations become an event at the property, with many customers returning daily to see the progress at “their casino”. This helped to create customer visit increases during their projects that offset any typical impact during a construction/renovation. Because décor renovation or installation projects are typically performed in view and very near to customers, I-5 has developed safety systems to ensure absolute safety of guests and employees during work on a property.
The completed 360 Bar is now the centerpiece venue within the gaming floor at Route 66 Casino. From concept design, through the final onsite installation of the custom décor package, I-5 created a finished product that delivered above and beyond expectations.
The streamlined installation of the décor package for the 360 Bar at Route 66 Casino was completed in just 2 weeks onsite, minimizing the impact for the casino and creating another high-quality venue for the property.
The new transformation gave patrons a place to unwind while still enjoying the energy from the gaming floor and gave Route 66 Casino a breathtaking new attraction for the property. Seeing an excellent return on investment, Route 66 Casino is extremely happy with the venue and continues to work with I-5 Design to create other destination F&B venues at their facility.
Thunder Road Steakhouse & Cantina, Buffet 66, and Envy Nightlife are three additional venues within The Route 66 Casino property that I-5 has worked on. We’ve created the concept designs, and planned and implemented all of the custom decor. All of these venues were designed to draw additional guests to the property and created to be marketed and advertised as stand-alone destinations within the overall entertainment destination.