Project Objectives
Señor Frog’s is a specialty restaurant and retail venue in Nassau that caters to visitors and vacationers. The client hoped to upgrade exterior signage and overall storefront impact for a more compelling street presence.
Design & Planning
Understanding that guests to the Bahamas are generally in a “getaway” frame of mind and open to fun experiences, I-5’s design team created a playful tropical restaurant design theme, with Señor Frog himself taking center stage in signage and branding. The character appears to preside over a tropical, bamboo-style structure, implying a whimsical, exotic experience inside. Key exterior design features included: a peaked-roof “hut” design, with bamboo structural elements, bright, colorful dimensional letters, and signage to attract street attention on two street frontages, taking advantage of the premium corner location, character development of Señor Frog in the central signage, and an added theme element of a giant Señor Frog appearing to peek over a roof-based wall above the entrance.