I-5 Design was asked to create a new image for Dairy Queen in order to transform the exteriors of multiple retail locations.
Design & Planning
Working from the elevation and floorplan drawings, I-5 created digital 3-dimensional restaurant design renderings that showed the client exactly how the new sites would look. An exterior theme was developed that imparted a Northwest feeling.
Rock wall façades that showcased signage
Colorful awnings and upper walls
Dramatic lighting for nighttime visibility and impact
Build & Install
I-5 was able to manufacture the exterior signage and restaurant design elements at its own state-of-the-art production facility, then ship the components to each site and oversee implementation, ensuring that the integrity of the Dairy Queen corporate brand was consistently and optimally represented.
Thanks to I-5’s “concept to completion” one-source capability, the client was able to see how the exterior alterations to each site would be implemented, with the assurance that the same company would be responsible for seeing that vision through the installation phase as well.