I-5's intention was not to create another large, impersonal, generic supermarket, but rather to convey the tenets of this natural food cooperative, which was committed to the members and community it served. Through thoughtful planning, I-5 was able to incorporate symbolic elements of the local community into the scheme of the new store design.
Design & Planning
A completely new branding package and store design, for both the interior and exterior, including overall supermarket planning, was requested for North Coast Co-op, a natural foods cooperative in northern California.
The design featured a custom logo, which was also integrated throughout the interior decor. Architectural metal valances were added all along the store front. For the interior, dimensional lettering specified each department, and grids were suspended over the produce and checkstand areas. An arched entry to the demonstration kitchen was flanked by wood and stone pillars with an art mural in between as the background for the dimensional lettering. Custom artwork murals were incorporated for all departments throughout the entire co-op.