Located in an upscale Atlanta retail center, Peckenpaugh's asked I-5 Design to create a sophisticated, old-style Southern emporium for its gourmet foods store—including design, display signage, and store planning—that would be in keeping with the historical nature of the center.
Design & Planning
Invoking the layout and atmosphere of an old-time mercantile, I-5 created a supermarket design and layout that created individual, differentiated spaces for various departments of the store. Seating areas were also incorporated for patrons who wanted to sample the market's gourmet wares on the premises.
The design included custom, old-time, marquee flag-mounted exterior signage and curved copper window valances as a nod to the architectural history of the building. The new interior layout encourages traffic flow throughout the store’s various sections. One highlight of the design is a suspended grid over the cheese, soup, and salad area.