For Central Market, the goal was to update and enhance the personality of their signage and décor, inside and out, to match their overall store mission of promoting deliciously fresh food, good nutrition, and a commitment to wellness.
Design and finished product highlights
Throughout the store’s exterior and interior, bold signage identified the market’s key departments, while additional accents imparted a welcoming message of health and wellness through fresh, natural foods for the entire family. Key elements included:
• Exterior signage design which incorporated the store’s existing iconic silo—the symbol of connecting people to the source of their food
• Channel letters using impactful neon embellishment
• Interior signage, including aisle markers
• Wall valances and décor conveying key brand messaging and Central Market’s tagline of “Celebration Fresh!”
Production and implementation
I-5 provided design, manufacturing and implementation of all signage, ensuring streamlined installation schedules, minimal interruption of business and continuity of design intent.
Central Market’s owners felt that the new signage and décor elements designed and implemented by I-5 perfectly communicated the store’s dedication to the role of fresh, wholesome food in sustaining today’s families.