William Hill is a leading worldwide bookmaker based in the United Kingdom. Having recently expanded operations into Nevada, William Hill asked I-5 for a new branding design that could be applied site-specifically to all of their locations, both in Nevada and outside the U.S.
Design & Planning
The I-5 design team, working with the project objective, created a new brand design which would not only update the look of existing locations in the U. K., but provide vibrance and excitement to new locations in Nevada.
The updated branding design began with half-walls, constructed of specialty etched metal, finished with a fiery orange gradient, and trimmed with wood veneer moldings and chrome railings which surround the perimeter of the area. Wood-wrapped columns within the half-walls incorporate the William Hill logo with custom-perforated metal light fixtures. Decorative metal panels, designed to fit into existing ceiling coves, continue the design theme and help save on the overall cost of implementation. Custom carpet and lighting fixtures, along with specialty wall coverings, complete the unique and updated look of the new William Hill brand design.